Kellan Lutz: Vampire, Heartthrob…Designer?

Kellan Lutz is doing double duty for premium denim line “Dylan George.” Not only is the Twilight actor modeling in the company’s new ad campaign, he’s also helping design their new collection.

Dylan George is known for their super-skinny women’s jeans (a favourite of Hilary Duff and Vanessa Hudgens) but Lutz will be working with Dylan George’s founder Daniel Guez on a new line for men. The line will be called “Abbot & Main” and feature graphic tees and sweaters in addition to jeans.

As for what to expect, Lutz says it’ll be based around what he likes to wear, namely deep v-necks and straight leg jeans. The rookie designer says he doesn’t like baggy jeans or anything that’s overly designed, citing more neutral colours like navy, gray, black and olive green as inspiration. “I don’t like to be loud,” he says. “I like fitting in and not drawing attention. Simplicity is key.”

The collection is expected to hits stores this fall.