Penelope Cruz Strikes a Pose for PETA

Stripping down for a cause she feels very passionate about, Penelope Cruz is the latest celebrity to be tapped for PETA’s newest ad campaign.

The “Pirates of the Carribean: On Stranger Tides” beauty’s ‘Give Fur the Cold Shoulder’ billboard is set to debut today (February 1) near New York City's Penn Station.

PETA’s Senior VP Lisa Lange released a statement to UsWeekly, saying, "Penelope has appeared on every 'best-dressed' list in the world, and the one thing you'll never see her wearing is fur.”

“PETA couldn't ask for a more fitting emblem of the modern, glamorous woman who knows that there's nothing more beautiful than a woman who has a look that kills without anyone having to die for it," the statement went on to say.