Lana Del Rey Announced As New Face Of H&M

We know that fashion-forward pop minx Lana Del Rey is into blue jeans, but we’ll be seeing her slapped up at bus stations and plastered across magazines while donning a more varied array of apparel soon. WWD reports the following today: “H&M on Monday confirmed to WWD that Del Rey will indeed be the global face of H&M’s fall advertising — with a second campaign planned for winter.” And judging by the ’60-leaning vibe of the image above, which H&M tweeted out yesterday, it seems Del Rey’s “National Anthem” video was just the tip of the retro iceberg. Guess someone’s finally graduated from Keds. Jump below to see more images from Lana Del Rey’s H&M campaign.