Abercrombie & Fitch Unleashed 110 Male Models On Hong Kong

In celebration of the opening of its newest flagship store in Hong Kong, Abercrombie & Fitch has imported 110 of its finest male models to wreak havoc in the streets (and hopefully drive customers).

The store, located in Central’s Pedder Building, officially opens August 11. But the models, wearing red board shorts and not much else, arrived several days ago to tour the city, pose for pictures and build up buzz for the prepster chain.

They come from Abercrombie & Fitch stores from as far as the U.S., Italy, France, Germany, Denmark, Spain, Japan, Belgium, and Singapore, and are reportedly being put up at the posh W Hong Kong, according to HotelChatter.

Want to know what happened when the models arrived in Hong Kong?