David Beckham's Bodywear At H&M Spring 2014

Back in October, we posted photos of a shirtless David Beckham running around in his H&M boxer briefs and now we know why.  

H&M has just released images and a behind the scenes look at the new David Beckham Bodywear campaign for spring 2014. Action packed, with David wearing nothing but his underwear, the campaign video will debut during the TV broadcast of the 48th annual Super Bowl on February 2nd, 2014.

“It was so exciting to work on my new campaign for H&M with one of my favorite directors, Nicolas Winding Refn. Nicolas pushed me hard to create an action-packed film, which shows off this season’s new heritage-inspired bodywear at its best,” says David Beckham.

Nicolas Winding Refn, is known for directing movies, such as Drive and Only God Forgives. In regards to this campaign, he says, “I loved working with David on this project. He is a natural in front of the camera, and was fearless when performing his own stunts. The campaign is funny, smart and spectacular, and shows the many different sides of David’s personality.”

The Swedish clothing retailer released a teaser ad today, allowing viewers to vote whether not they want to see Becks in his skivvies or completely naked for the full spot airing during Super Bowl XLVIII.

Of course, Fox, the network that will be airing the Superbowl, can't actually show David naked but still let's all vote for it anyway!