First Look: Lauren Conrad's New Paper Crown Line

It's a rarity for us to fall in love with EVERY single item in a fashion line. But, with The Hills alum Lauren Conrad's new collection Paper Crown, that's exactly what happened. The spring lineup, which is priced at $69 to $400, includes covetable soft knits, silk blouses, cropped pants, tailored blazers, faux-leather shorts, flippy skirts, chiffon dresses, and floral prints. The newly minted designer set up shop at Coterie (a New York City fashion trade show where designers can meet with buyers/boutiques), and while chatting with Allure and Fashionista she revealed a few fun facts about her line...and her hair.

On The "Paper Crown" Name: "When I was little I used to go to my grandmother's and we would always play dress-up; but when I would go there, I wouldn't have my dress-up trunk with me, so we'd make these paper crowns. That was our way of creating our own glamour—and that's what we wanted the line to be like."

On Her Inspiration For The Line: “When I was designing [the collection] I wanted to do pieces that could be worn lots of different ways—I think it’s nice to invest in pieces you can wear throughout a few seasons. It’s modern but not overly trendy. I wanted an overall romance feel to the line, balanced out with a couple tailored pieces for a slight menswear feel and the leather pieces to balance out the chiffons.”