Emma Watson contributes to 'Naked Fashion'; new Lancôme perfume ad campaign photos released

First of all, no, Emma won't pose naked (I precise, just in case).

The book 'Naked Fashion' offers advice and tips on how to make a difference for those who have an active interest in where our clothes come from or want a career in fashion and the media. Fashion designers and creatives from many fields, including photographers, illustrators and film makers, talk about what they are doing differently to change the fashion and media industry from within. With features on up-cycling, how to change the high street and an ethical brand directory, the book supplies inspiration for how to achieve style with substance.

'I still find it hard to convey how much Fair Trade means to those producing our fashion – it’s just so impressive to see how the women have used Fair Trade to escape poverty and empower themselves and their children.' Emma Watson



This is one of few books to analyse fair trade, ethical fashion and entrepreneurship, written by one of the most respected women in the industry. It’s a highly visual publication, featuring studio shots, street pics and illustrations. Many of the contributions come from celebrity supporters of fair trade and ethical fashion and the book is supported by a number of internationally recognized designers, photographers and bloggers.

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'The whole idea of machinery is that people have more time for leisure and culture, and yet that isn’t at all what’s happened. The opposite has happened – the rich get richer and the poor get poorer.' Vivienne Westwood


The book will be available 1 September 2011

Some excepts inside the book:

"As the actor Emma Watson explains, Fair Trade fashion brings genuine and measurable results to some of the world's most vulnerable communities."

Chapter 5: Designing a new industry
Emma Watson, actor and People Tree collaborator, visits Bangladesh.

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Several official photos from Emma Watson's upcoming Lancôme's TrésorMidnight Rose perfume ad campaign were released by the cosmetics brand recently, where the Harry Potter actress posed in a variety of dresses and Paris scenery. The ads are set to appear in public venues sometime this fall.