And even when she's not neologising, Tyra Banks is bringing new swagger to existing words like 'fierce' as she storms her way through series after series of America's Next Top Model.
Season 20 of the hit show - yes, 20 - hits our screens this summer and Tyra sat down with Fault magazine to talk about what's in store.
The 39-year-old explained: 'It is very exciting! It is our Anniversary 20th Cycle and we are featuring male and female models.
'So, aside from a whole new type of modeling from the men, there’s lots of love connection drama and edgy photo shoot themes.
'It’s also really important to me to stay on the cutting edge of trends in photography and technology. In addition to still having ANTM fans as the fourth judge; we’re doing some exciting new things that fans will see during judging that will really wow them.
'I think it is crucial to keep moving forward in the world of modeling and photography; there are so many innovative things that can be done that have not been fully adopted by those worlds yet.
She also touched upon her contribution to the English language via the show.
Tyra said: 'It’s great because it means that when words like “smize,” “tooch” and “flawsome” are penetrating people’s psyches, so is the larger messages behind them.
'Anybody can perfect the smize and give that model look. You can “tooch” your booty and work it no matter your shape or size. And being “Flawsome” is embracing yourself and your uniqueness, flaws and all. It’s really cool to hear those words used so mainstream now. Look out for the newest catch phrase, inspired by the 20th Cycle of America’s Next Top Model: the “booch” or “boy tooch.”
And finally she summed up her own appeal in four words with : 'Fierce, flawsome, beauty and booty.'
Before explaining that her fault is: 'Making crazy faces and not giving a damn because perfect is boring.'
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